Advertising in the sky (also known as aerial advertising) has become a very successful means of getting a message across to a local group of people quickly. Usually a banner is pulled behind a single engine plane over a beach or sporting event. This huge exposure of a product, service, coming event or the like means more people are likely to investigate further.
A larger version of the banner ad is a billboard ad, sometimes the size of a roadside billboard. These are also pulled behind a plane over a crowd to promote a product or political candidate. Some even pull both, a billboard with a trailing banner. Others hire a helicopter to pull a banner. Though helicopters are more expensive, they have more power and can pull much larger banners and billboards.
Helium balloons attract attention when they are attached to a store or shop. People will drive over to see what is so important. When the ad leaves the ground, it is sometimes attached to a hot air balloon, or blimp. A few companies, like Goodyear, have made blimps the hallmark of their advertising and have become famous doing it. However, this is usually very expensive and probably cost prohibitive to most companies.
Remote controlled balloons are a nice compromise, inexpensive but further off the ground than helium balloons. These balloons are heavier than air since they have to come down. Without the weight of a pilot, the balloon doesn’t need to be as large to carry the ad.
These large balloons are propelled by a pusher prop attached to the rear of the balloon. The remote control unit determines the angle of the propeller, whether up, down, or turning. It actually resembles a slow moving model plane. When such a balloon displays an ad and is flown over a crowd of people, it will work much like a banner ad. The balloon can then be returned to the operator to be used again.
These balloons come in varying sizes, some starting at six feet and going to nearly twenty feet. They are not helium filled so preparing and launching them is simple. Of course, wind plays a factor with something so light and scheduled runs may need to be postponed.
How much would aerial advertising cost? A probably typical estimate for six foot balloons displaying a company sign or logo is about $1500. Larger sizes go from $4000 for a thirteen foot, to $7000 for a seventeen foot. Since a pilot is not needed for this type of ad, the owner can fly it any time he wants, that is, when the weather permits. You can be assured that this type of advertising will be remembered.
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