As more Tampa and Brandon companies increase the amount of email marketing programs due to their diminishing advertising budgets in 2009, it is vital to grasp which stats one should monitor and how doing so will help future email marketing efforts. Many email marketers today monitor statistics that are directly related to their particular email marketing objectives. For example, if you are broadcasting HTML emails to prospective clients you may utilize open rates as a metric of your campaign’s success. Other metrics which may help your email marketing efforts moving forward include: open rates for each distinct day and time, click-through rates and conversions.
As a Brandon or Tampa professional in the development stages of an email marketing program, would you be interested in knowing what sort of open rates other email marketers are getting? According to well-known email marketing services provider Aweber, the average open rate within their network for April 2008 was 13.6%. Please keep in mind that this figure could not be relevant or a realistic percentage for your particular industry, nevertheless if your open rate is below this figure do not feel discouraged. What you should take out of this number is simple, if your open rate increases over a limited period of time than more prospects are reading your emails and vice a versa. The next stat related to open rates which could be of great importance to your Brandon email marketing programs include the day and time of your email broadcasts.
Do you know which day and time has returned your email marketing programs the highest success rate? Many email marketers will quickly answer “Tuesday, Tuesday, Tuesday”. Well, this could be true for many email marketers in the industry. The truth of the matter is that each of our email marketing campaigns or email marketing clients have a distinct message to offer a unique audience. So what functions for audience #1, could not function for audience #2. To have a better idea, simply test your broadcast audience and monitor your stats for each campaign. Within a few broadcasts, you may quickly find what works best for you and your particular audience.
In addition to monitoring your email marketing data, you may also want to ask your Brandon email subscribers or prospects to add you to their contacts list or “whitelist”. This will help you to improve the response of your email marketing campaigns.
If you’re a Tampa or Brandon business using email marketing and would like to learn how email marketing could help you gather more leads, increase service total sales and brand awareness, simply sign up for Spotlight Creation’s free educational e-newsletter.
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