I met a man who was involved with giving away hundreds of wristbands to promote his company. He told me the wrist bands were a fundraiser and that they were the new marketing direction he had decided to take since the recession had began to take effect in his industry. He is in the business of developing fundraising ideas and I had to admit, this one seemed like a pretty good one to get people to remember the product or service that was being sold.
Marketing doesn’t have to be prolific, in fact some of the greatest and most powerful forms of marketing cost no money to implement. If you are willing to put in some effort towards working on your marketing it will make a real difference to your business. When times are hard the phone stops ringing, so what are you going to do about it? Give marketing for almost free a try before you start sacking people.
Here’s a nice list of ways you can market your business for free:
Call your previous customers – They are the easiest people to sell your products and services to.
Networking – Go to the meetings, meet people and spread the word. If you are shy you may feel deflated, but you just need to get out there and promote yourself.
Stop Advertising – I don’t mean stop advertising altogether. I just mean stop advertising in the places where you are not sure if it’s working or not and spend the money you save on testing other forms of client solicitation and advertising.
PR – Get in the media and get talking about what you know best, your trade or business etc. You are an expert on what you do and the media will feature you if you have something of interest to say. Check out the stories already in the papers etc to see if you can piggy back any of the stories that are already in the news. The papers need stories and there is no reason why you can’t get your business some free publicity.
Upselling – This is a terrific FREE way of getting more from your sales. At the exact point that someone buys from you they need to be offered something else which will increase the amount of money they spend with you.
You could offer a more expensive version of the original product or maybe an extra service that goes along with the original purchase. What else can be sold to your client at the point of purchase?
Emails – Are you regularly communicating with all of your past and potential customers? It will help you get more work and it costs nothing to implement.
Testing – You need to test and measure your existing marketing and advertising to see if its working or not. This process costs nothing to test and it helps to eliminate ineffective advertising and marketing.
There is no excuse for not implementing the strategies listed above. Go for it!
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