When you first start out your internet marketing campaign, you should be focusing on obtaining targeted traffic. It’s a pretty well defined art of getting traffic to your website and if you work on it you can do very well. I’m constantly blown away by what others can do.
This kind of targeted traffic is called remarketing or retargeting. I learned from these podcast interviews, that when someone finds my business through these services, they are cookied. As they visit other websites the banners we use follow them around.
It’s pretty crafty to see how this process of retargeting works. When you market your website through the search engines, you can’t do this unless you have certain types of software on your server. There are places on the internet that you can purchase this kind of service from.
I’d like for you to think about something that is important. When you begin your SEO campaign and you climb the ladder of the search engines, they control the amount of traffic they send your way. They can stop this process at anytime with no notice to you. I’ve seen this happen with pay-per-click advertising, where they will cancel your account or start to raise your bids.
When these companies ban you they ban you for life. So be careful to follow all the terms of service. Most people don’t read them, but I suggest that you do. There was someone that I knew that spend $85,000 a year on pay-per-click advertising and the next day they banned his account. Stuff like this happens all the time so don’t think it can’t happen to you.
This is one reason why I encourage other people to go outside of the realms of marketing their business just on the search engines. Try other pay per click advertising campaigns, newspaper or TV advertisements. Mail outs work just as well too. I had one person that was using the phone and giving a survey asking if they knew of anyone that would be interested in their product.
There is all kind of things you can do. This is what I like to call paid media. Online you have what is called ad networks, exchanges and aggregators. You can find these places by doing a search engine search on those terms. What these companies do is sell the remainder of the leftover advertising that they have left on their websites. There are like a billion pages of sites that you can put a banner up on and the paid media campaigns are rip and very good.
This doesn’t include things like blogs, personal home pages or web 2.0 properties. These are well established businesses that have been around for a while that have extra advertising to sell. You can get lots of traffic from these sources. The over supply of traffic that you can get brings you great targeted traffic you won’t find anywhere else.
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