The intent of leverage is to provide the maximum advantage with lowest effort. Specifically, for Internet Marketers that means maximum profit with smallest personal involvement.
Preceding articles described ways of obtaining leverage by 1) re-using content, and 2) re-purposing. In this article, we’ll focus on acquiring leverage by outsourcing repetitive, or non-value-add work, and any work that simply doesn’t fit our personal skills, experience and/or temperament.
Marcus Buckingham and Curt Coffman have reported some interesting findings from more than 25 years of research by the Gallup organization – initially in their book, First, Break All the Rules: What the World’s Greatest Managers Do Differently, and subsequently elaborating on those findings in later books. Two of their findings, that are important for internet marketers and home-based business owners are these: 1) Play to your strengths, not your weaknesses, and 2) Acquire staff for talent.
Affiliate business has a rather large learning curve and involves a lot of different skills. Unfortunately, few people are personally skilled at all of them – and even those who are may not be making the best use of their available time and other skills if they focus on areas that are relative weaknesses for them.
William of Occam, best known for “Occam’s Razor,” has stated: “It is vain to do with more what can be done with less.”
Tim Ferriss, author of “The 4-Hour Workweek” is a big promoter of the use of virtual assistants to handle repetitive, non-value-add tasks or other non-favored tasks. Contrary to popular opinion, outsourcing is not restricted to the world of giant corporations, but given the low cost of international virtual assistants, even small, internet companies can afford to outsource a lot of tasks to virtual assistants.
Many internet marketers elect to outsource writing articles. They see the value of article marketing, but either can’t write well, or simply don’t want to, so they outsource article authoring to ghost-writers.
Another task you might consider outsourcing to a virtual assistant (or call center) is the telephone and email follow-up required for lead generation and sales closings.
If you focus on your areas of strength, you gain the benefits of leverage and multiply your results, whereas, focusing on your weaknesses will ,at best, result in only an incremental improvement in results.
Which would you rather do – multiply your results, or simply see incremental improvements?
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