Business Cards
The first marketing strategy is to print some business cards. You can easily do this from your personal desktop or you can have them printed. Keep in mind the power of a bright and colorful photo of a jumping castle and the message that will be sent to all potential customers. You will want to include your business name, your phone number, email address and your website if you have one.
A business card can be printed on two sides so do not feel like you have to put everything onto one side. A great marketing strategy is to print a discount coupon on the back of the card. People who have an interest in your business will have a good reason to keep your card.
Ask if you can place your cards in the goody bag at the birthday parties where your jumping castle will be rented. Give them out where ever you can.
Bounce House Banners
Most inflatables will come with banner space. Make sure that you take advantage of this very important element. When your jumping castle is being rented, it is very visible. That banner space should be considered as extremely valuable real estate. You should have a web page and place that web address on the banner together with your contact number. This will help a potential customer identify who you are and how to contact you.
Market with Your Vehicle
As you start to rent out your jumping castle inflatables, you will be doing a lot of driving to and from rental locations. Get your vehicle to give back to you. You can attach magnetic signs on to your vehicle that have your logo and contact information on them. They will come in pairs so you can have one on the driver side and one on the passenger side.
When you really get serious, you can have your vehicle professionally screen painted for some highly effective impact.
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