Questionably the CEO dictates the accomplishments or disappointments of the company. A good CEO will not only decide the strategic course in which the Company goes but also he brings new business “through the door”.
Depending on the service or product you present; the internet represents the main opportunity to sell in today’s busy market. The way to get your goods in front of as many potential buyers as possible is by Improving Search Engine ranking to the point where your product has greatest exposure. In a nut shell the same role as you would expect a CEO to carry out.
Now, evidently there are several more roles and responsibilities a company would expect from a CEO but the point here is that the advent of a excess of internet based businesses offering an expert Search Engine placement service have produced a new model where most business can, with a bit of effort and money, be generated through the intelligent use of technology, which allows the management structure of the company to concentrate on strategic decision making as opposed to the very time consuming practice of chasing clients, who will , actually, convert themselves.
What distinguishes a company that has a flourishing net based sales programme and those that haven’t is whether the team is focussed on achieving a Guaranteed Top 10 Search Engine ranking. Those businesses that are on the Google front page will draw many, many more visitors than those who are not listed there, (statistics suggests that if you are outside of the top twenty in the Google listings you may, if your fortunate, get 10 hits a year), and as a result a company who’s CEO spends his time on any other element of the business is arguably making poor use of that time.
This new process is yet to be completely understood by many CEO’s and the accuracy with which one can manipulate the market through a thorough understanding of “visitor” activities is not yet receiving the level of resources it requires. Without doubt there are countless good business people working on the false assumption that if the product is good enough then people will locate it. A business critical mistake on the web, as the equivalent of “word of mouth” or reputation is a Google web crawler and you don’t come across these on the golf course!
Given a choice between a Chief Executive who is strong in meeting and greeting and one who values search engine optimisation the latter will almost definitely make more business for a business model that focuses mainly on Internet based sales.
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