According to the Wikipedia dictionary, leverage is “A force compounded by means of a lever rotating around a pivot” and “By extension, any influence which is compounded or used to gain an advantage.”
The majority of us were probably first introduced to the concept of leverage as we explored the wonders of the Teeter-Totter in our school or at our local park. Initially, we played only with same age kids - and weight class - and we were completely content with the lever and the pivot being set.
However, as we got a little older and started playing on the teeter-totter with kids that were older and heavier - we quickly learned that by changing how close to the pivot the other child sat (thus in effect modifying the length of the teeter-totter relative to the pivot point), we could easily lift children who weighed a lot more than we did.
By re-purposing content we are effectively chaning the length of the figurative “lever” and the location of the figurative “pivot point”.
When we simply re-use content, we aim for largely the same market segment and use essentially the same tools and media to reach them.
However, when we re-purpose the content, we adjust our focus to a different use, typically for a somewhat different market segment, and we may also change the media as well.
For example, a lot of internet marketing businesses sometimes conduct live eventsof one sort or another; e.g., a workshop, seminar, training class, etc.
Best practice suggests that we plan (from the beginning) to re-purpose available content and extend its value to a larger audience. In the example of the workshop, seminar, training class, etc., we will be smart to audiotape and/or videotape the event for subsequent distribution via audio or video files, CDs, DVDs, etc.
Re-purposing extends the benefits of leverage beyond simply re-using existing content - it extends our marketing efforts into additional market niches, thus increasing overall exposure of our products and services, and ultimately increasing our profits as well.
If you like what you’ve just read, and would like to learn how to use leverage to help put your income on autopilot, get the Infinite Income Plan here.
- Gain Leverage for Your Home-Based Business by Re-Using Content Wikipedia defines leverage as “A force compounded by means of...
- Gain Leverage for Your Online Business The intent of leverage is to provide the maximum advantage...
- Learn Five Easy Tips To Leverage Your Period For On-Line Business Achievement Most of the people who start new in Internet Marketing...
- It’s a Fact: Private Label Rights Content Membership Are a Great Way to Grow Your Business If you’re like most people who would like to work...
- Putting Your Coaching Business On Auto-Pilot With Personal Development PLR Content It’s simple: private label rights content helps you build your...
