Online Business Advisor

As pharmaceutical sales representatives know only too well, a decision-making process is not based alone on rational factors. Contrary to some opinion, doctors and healthcare professionals do not operate in an emotional vacuum, even though they often have to keep their emotional sides in check to maintain professional competency and sanity. They lead their lives [...]

A frequent difficulty with those who have tried and failed at online marketing is that they keep jumping ship, from 1 product to another, from 1 plan to another. One month it is PPC, the following it is article marketing. One week it is list building, the following it is social media. You’ve committed to [...]

In my article “The Difference Between Earning Cash and Loosing Cash In On line marketing is CFT” I explained what CFT is, relative to an internet business. (You can find it by clicking on my author link at the end of the page). This follow up piece of [...]

The pharmaceutical company is complex. It is charged with the responsibility of bringing the latest, cutting-edge pharmaceutical products to the market, so that patients can get well and prosper. This involves a lengthy process from research through to delivery with many different individuals engaged. Following this lengthy process, a product is registered and made available [...]

The process of closing a sale is far more than just the mechanics of achieving a result, to provide products and services on the one hand and receive financial remuneration on the other. Highly successful sales representatives understand that they need to take into account strategies, personality types, positions and a host of external influences [...]

Since spring is here and summer’s on it’s way it gets more difficult to sit down in front of a computer every day and carry out the things needed to set up a lucrative home based company. In the instance of internet marketing, for instance, writing content and building one-way links gets less appealing when [...]

Unfortunately, the process of decision-making is often based on so many, often irrational factors, that the pharmaceutical sales representative has his or her work cut out. Healthcare professionals and doctors in particular are not able to operate in an emotional vacuum, even though it is often difficult for them to maintain their work (and indeed [...]

Value is very important in any business-to-business relationship and both sides must clearly see its benefits. There is no point in trying to build a relationship without establishing its value. This value must be apparent on both sides of the coin, in equal amounts, or the relationship is not very likely to survive, let alone [...]

Recent revelations from some of the largest pharmaceutical sales companies indicate how pharmaceutical marketing is likely to change in the years ahead. Under pressure from Congress, these organisations are starting to reveal how much money is paid to healthcare professionals during the marketing phase, as they seek to interact and to sell their products. It [...]