I sell other people’s products. How do I build a website? I’ll construct it around a subject and not around the product.
In the podcast interviews I’ve learned, I search for a main keyword and make that my domain name. Then I’ll build categories. I use the keyword phrases for that. A few words make up the categories. Afterwards, I’ll build up a blog. I’ll take the longer-tailed keywords and build content around them.
With the longer tailed keywords, the product name sometimes fits nicely in there because that is what they are searching for. I’m delivering content that people want to read.
It’s important to create a good niche website. The market that you veer into will determine the route that you go with your website. The longer the keyword phrases are the more targeted the phrase is. That is why it is important to make a website around a theme instead of the product.
So my process to build a website will consist of going for the overall topic, then I pick the category then I go for the longer tailed keywords for my content. When I build a website it is not niche specific as to how many pages I build. I use blogs because the spiders love blogs.
Some of my sites are 5 to 10 pages in a tight niche about a certain subject. I have others that are about 500 and could easily be 5000 if I really worked on them. It just depends on how detailed you want to get with the niche that you are working in. You build your website around your keywords.
You have to be a little bit creative. You want to create pages so that it is exactly what people are searching for. When they come to my blog, I want them to stay for a while reading the content so that they surf my blog for a while. I make sure the content is good.
You can study the art of writing ad copy on your blog so that you can lead it into a sale. That is the benefit of constructing pages around a subject matter instead of the product. Go out of your way to create value. Don’t just get someone to click on your link for the sake of them clicking on it.
When you introduce a product to the public, your content has to have value. Many times the article that you construct will solve a problem that someone else is having. You’re helping a person pick the product that is good for them and that is what you have to remember doing when you build a website.
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