1. Raising Awareness – Although it is not as spectacular nor has as far a reach as traditional advertising methods, catalogues are a excellent way of letting the public know that your product exists.
2. Low Risk – You have very little to lose from being in a catalogue and many firms do not even make a charge to list your products.
3. Less Packaging – There is no need to have flashy expensive packaging to compete on outlet shelves. Simple plastic bags and plain boxes are more than sufficient.
4. Credibility – If your product appears in a catalogue alongside other successful products it raises credibility. numerous catalogue sales can also open doors to being featured on television home shopping channels.
5. Manageable Growth – A catalogue will only take a small quantity of your product to begin with and will order increasingly larger amounts once it has been shown to be viable.
6. Product Line Not Required – You are not at a disadvantage for only having one product to provide, whereas large stores prefer to stock a line of products from the same firm.
7. Easier to Compete – The catalogue market is a level playing field where both small start ups and large corporations can retail their products.
8. Market Testing – You can experiment with placing your product in niche catalogues in order to fine tune your marketing strategy ie Photo ID Cards should be placed in a stationary marketing niche.
9. National Exposure – You are not limited by geographical barriers and your product could potentially be viewed by millions.
10. Lucrative Returns – The catalogue market is still extremely successful and if your product is a success you could generate a lot of revenue for your start-up. Use this money to expand your business and to eventually get your product sold commercially in shops and superstores.
If you are unsure whether your product is appropriate for marketing on a mailing list, here are some informative criteria to check:
1. Easy to Understand – The value of purchasing your goods is immediately clear
2. Unique – It is unlike anything else available on the market
3. New – It has just recently been released and needs exposure
4. Problem Solving – It has a new solution to an existing everyday problem
5. Simplistic – It only has one intention and solves the problem efficiently an ideal example of this would be Photo ID Cards
6. Aesthetically Pleasing – It is pleasant to look at and will display well in a catalogue
7. Durable – It will not become easily damaged during shipping
8. Year-round Appeal – It is not just a seasonal product with limited appeal
9. Safe – There is no foreseeable danger to the public
10. Wide Appeal – There is a large target market for the product
11. Quickly Manufactured- There is no lengthy production process involved
12. Affordable – under ?100 products sell better in catalogues
13. Mailing – modest sized products are easiest to ship in bulk
14. Patented – You will need to have some sort of copyright to protect your idea.
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