In my prior posts in the Trusted Expert series (Being a Trusted Expert with Blogs), Ive mentioned the importance of press releases and how they can help you become a trustworthy Expert. Well, today Im going to speak about them some more . Thats how crucial press releases are to you and your business. If you havent been utilising them yet, you need to start. Now.
Press releases have a two-fold purpose : they give you the chance to reach your buyers directly with news about you and your business, and theyare wonderful for improving your standing wit h the search engines.
The first thing you need to do is add a public relations release / latest stories page to your site. This will be where you put all the press releases after you send them out. Not only does it give your clients an opportunity to find all of the latest information about your company, but it also indexes madly and the search engines love it. Just make sure that you keep updating it regularly it wont look good if the newest stories on your site is more than half a year old.
Lots of folk donot send out press releases because they dont think they have anything to write about. Here are some easy ideas that anyone can use to base their press releases on :
- You’ve found a new use for your product
- You’re speaking at an industry related conference
- You’ve written some Trusted Expert content
- You’ve added a new product to your site
after you know what to scribble about, you want to get thinking about how youre going to write your press release. When press releases were only written for the standard press, all you had to worry about was making it engaging enough to be featured. Now you still need to try and please the news outlets, but you also must make sure that your press release resonates with your buyer personas. One of the best ways to do that by including a special offer that appeals particularly to your personas and will force them to do something, whether thats going to your site, signing up for a newsletter, or buying a product.
So, to sum up, heres what you want to do to get started using press releases to make you a trustworthy Expert :
* Add a press release / latest news page to your site.
* Come up with a list of reasons to write a PR release.
* figure out what offer youre going to use to force your buyers to take action.
In the next post in the series, well go over the more technical details of aweb press release, like keyword targeting and density, improving the press release for search, and the social media release.
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