For a lot of retailers and manufacturers, Christmas is a critical event which can decide their annual results one way or the other. This is especially the case in the toys and games sector and sales levels will be closely scrutinised in the run up to Christmas in order to attempt to predict what the bestsellers might be this year.
Right now, based on current sales, I think it’s a safe bet to say that Zhu Zhu pets will be a huge success this Christmas. For those who haven’t heard of them, Zhu Zhu pets are a family of small, cute and furry motorized hamsters. They interact with children, and with each other, using sensing device and a basic form of artificial intelligence. In addition to the actual hamsters, there are a large number of accessories and toys available, which are sold as either sets or as additional items.
These toys are aimed at children in the four to ten year old age group and have actually been available for some time. They previously existed under the name of Go Go Pets – and it is still possible to come across some units with the old packaging. After a local trial launch in Phoenix, Go Go Pets morphed into Zhu Zhu Pets and launched nationwide at the end of August 2009.
Since then they have been flying off the shelves. It seems that kids just can’t get enough of them. They adore the interactivity and the facility to [spinrearrange|reconfigure[/spin] the tubes, tracks and toys of the hamster’s environment.
At the beginning of October, Zhu Zhu Pets, together with their various accessories, occupied no fewer than eight out of the top ten slots in Amazon’s Toys and Games bestseller rankings. Looking a little further down, the Zhu Zhu brand could be found in fifteen of the top twenty five slots – outperforming perennial favorites, such as Lego for example.
It seems clear that the Zhu Zhu pets are already achieving stellar sales figures and they seem likely to be among the best, if not the best, selling toys of 2009. The relaunch and rebranding at the end of August looks like it was perfectly timed in order to allow them to gain recognition and momentum in time for the Xmas rush.
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